Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659ECB
RGB
101, 158, 203
HSL
206, 50%, 60%
HSB
206, 50%, 80%
CMYK
50, 22, 0, 20
LAB
63, -10, -29
LCH
63, 31, 252
OKLCH
0.68, 0.09, 243
XYZ
28, 32, 61
LUV
63, -26, -44
HWB
206, 40%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.