Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659FF9
RGB
101, 159, 249
HSL
216, 93%, 69%
HSB
216, 59%, 98%
CMYK
59, 36, 0, 2
LAB
65, 1, -52
LCH
65, 52, 271
OKLCH
0.70, 0.15, 259
XYZ
35, 34, 94
LUV
65, -26, -82
HWB
216, 40%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.