Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659FFD
RGB
101, 159, 253
HSL
217, 97%, 69%
HSB
217, 60%, 99%
CMYK
60, 37, 0, 1
LAB
65, 2, -53
LCH
65, 53, 272
OKLCH
0.70, 0.15, 260
XYZ
35, 35, 98
LUV
65, -26, -85
HWB
217, 40%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.