Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65ADD5
RGB
101, 173, 213
HSL
201, 57%, 62%
HSB
201, 53%, 84%
CMYK
53, 19, 0, 16
LAB
67, -15, -28
LCH
67, 32, 242
OKLCH
0.72, 0.09, 234
XYZ
32, 37, 68
LUV
67, -32, -41
HWB
201, 40%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.