Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65AFE7
RGB
101, 175, 231
HSL
206, 73%, 65%
HSB
206, 56%, 91%
CMYK
56, 24, 0, 9
LAB
68, -12, -36
LCH
68, 38, 252
OKLCH
0.73, 0.11, 243
XYZ
35, 39, 81
LUV
68, -32, -55
HWB
206, 40%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.