Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65B4EB
RGB
101, 180, 235
HSL
205, 77%, 66%
HSB
205, 57%, 92%
CMYK
57, 23, 0, 8
LAB
70, -13, -36
LCH
70, 38, 250
OKLCH
0.74, 0.11, 241
XYZ
37, 41, 85
LUV
70, -34, -54
HWB
205, 40%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.