Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65BBD6
RGB
101, 187, 214
HSL
194, 58%, 62%
HSB
194, 53%, 84%
CMYK
53, 13, 0, 16
LAB
71, -21, -22
LCH
71, 31, 226
OKLCH
0.75, 0.09, 221
XYZ
35, 43, 70
LUV
71, -37, -31
HWB
194, 40%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.