Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65BEE0
RGB
101, 190, 224
HSL
197, 66%, 64%
HSB
197, 55%, 88%
CMYK
55, 15, 0, 12
LAB
72, -21, -26
LCH
72, 33, 231
OKLCH
0.76, 0.10, 225
XYZ
37, 45, 77
LUV
72, -38, -37
HWB
197, 40%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.