Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65BEE6
RGB
101, 190, 230
HSL
199, 72%, 65%
HSB
199, 56%, 90%
CMYK
56, 17, 0, 10
LAB
73, -19, -29
LCH
73, 35, 236
OKLCH
0.76, 0.10, 229
XYZ
38, 45, 82
LUV
73, -37, -42
HWB
199, 40%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.