Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65C4E4
RGB
101, 196, 228
HSL
195, 70%, 65%
HSB
195, 56%, 89%
CMYK
56, 14, 0, 11
LAB
74, -23, -25
LCH
74, 34, 228
OKLCH
0.77, 0.10, 223
XYZ
39, 48, 81
LUV
74, -40, -36
HWB
195, 40%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.