Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65C7EA
RGB
101, 199, 234
HSL
196, 76%, 66%
HSB
196, 57%, 92%
CMYK
57, 15, 0, 8
LAB
75, -23, -27
LCH
75, 35, 230
OKLCH
0.78, 0.10, 224
XYZ
41, 50, 85
LUV
75, -41, -39
HWB
196, 40%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.