Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65D0FE
RGB
101, 208, 254
HSL
198, 99%, 70%
HSB
198, 60%, 100%
CMYK
60, 18, 0, 0
LAB
79, -22, -33
LCH
79, 39, 236
OKLCH
0.81, 0.12, 229
XYZ
46, 55, 102
LUV
79, -43, -49
HWB
198, 40%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.