Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65D3FD
RGB
101, 211, 253
HSL
197, 97%, 69%
HSB
197, 60%, 99%
CMYK
60, 17, 0, 1
LAB
79, -24, -31
LCH
79, 39, 232
OKLCH
0.82, 0.12, 226
XYZ
46, 56, 101
LUV
79, -44, -45
HWB
197, 40%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.