Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65D4FD
RGB
101, 212, 253
HSL
196, 97%, 69%
HSB
196, 60%, 99%
CMYK
60, 16, 0, 1
LAB
80, -24, -30
LCH
80, 39, 231
OKLCH
0.82, 0.12, 225
XYZ
47, 57, 101
LUV
80, -45, -45
HWB
196, 40%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.