Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
662105
RGB
102, 33, 5
HSL
17, 91%, 21%
HSB
17, 95%, 40%
CMYK
0, 68, 95, 60
LAB
24, 31, 33
LCH
24, 45, 47
OKLCH
0.35, 0.11, 39
XYZ
6, 4, 1
LUV
24, 51, 19
HWB
17, 2%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.