Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
66288B
RGB
102, 40, 139
HSL
278, 55%, 35%
HSB
278, 71%, 55%
CMYK
27, 71, 0, 45
LAB
30, 41, -44
LCH
30, 60, 313
OKLCH
0.42, 0.16, 310
XYZ
11, 6, 25
LUV
30, 17, -60
HWB
278, 16%, 45%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.