Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
665A8D
RGB
102, 90, 141
HSL
254, 22%, 45%
HSB
254, 36%, 55%
CMYK
28, 36, 0, 45
LAB
41, 14, -27
LCH
41, 30, 298
OKLCH
0.50, 0.08, 294
XYZ
14, 12, 27
LUV
41, 3, -39
HWB
254, 35%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.