Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
665AB3
RGB
102, 90, 179
HSL
248, 37%, 53%
HSB
248, 50%, 70%
CMYK
43, 50, 0, 30
LAB
43, 22, -47
LCH
43, 52, 296
OKLCH
0.52, 0.14, 287
XYZ
17, 13, 44
LUV
43, -1, -70
HWB
248, 35%, 30%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.