Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668696
RGB
102, 134, 150
HSL
200, 19%, 49%
HSB
200, 32%, 59%
CMYK
32, 11, 0, 41
LAB
54, -9, -12
LCH
54, 15, 235
OKLCH
0.60, 0.04, 230
XYZ
20, 22, 32
LUV
54, -16, -17
HWB
200, 40%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.