Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668993
RGB
102, 137, 147
HSL
193, 18%, 49%
HSB
193, 31%, 58%
CMYK
31, 7, 0, 42
LAB
55, -11, -10
LCH
55, 14, 221
OKLCH
0.61, 0.04, 217
XYZ
20, 23, 31
LUV
55, -18, -12
HWB
193, 40%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.