Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668B91
RGB
102, 139, 145
HSL
188, 17%, 48%
HSB
188, 30%, 57%
CMYK
30, 4, 0, 43
LAB
55, -12, -8
LCH
55, 14, 212
OKLCH
0.61, 0.04, 209
XYZ
20, 23, 30
LUV
55, -18, -9
HWB
188, 40%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.