Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668BA1
RGB
102, 139, 161
HSL
202, 24%, 52%
HSB
202, 37%, 63%
CMYK
37, 14, 0, 37
LAB
56, -9, -16
LCH
56, 18, 241
OKLCH
0.62, 0.05, 235
XYZ
21, 24, 37
LUV
56, -18, -22
HWB
202, 40%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.