Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668C98
RGB
102, 140, 152
HSL
194, 20%, 50%
HSB
194, 33%, 60%
CMYK
33, 8, 0, 40
LAB
56, -11, -11
LCH
56, 16, 224
OKLCH
0.62, 0.05, 219
XYZ
21, 24, 33
LUV
56, -19, -14
HWB
194, 40%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.