Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668EBA
RGB
102, 142, 186
HSL
211, 38%, 56%
HSB
211, 45%, 73%
CMYK
45, 24, 0, 27
LAB
57, -5, -28
LCH
57, 28, 259
OKLCH
0.63, 0.08, 251
XYZ
24, 26, 50
LUV
57, -20, -41
HWB
211, 40%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.