Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
668FC7
RGB
102, 143, 199
HSL
215, 46%, 59%
HSB
215, 49%, 78%
CMYK
49, 28, 0, 22
LAB
58, -3, -34
LCH
58, 34, 265
OKLCH
0.64, 0.10, 256
XYZ
26, 27, 58
LUV
58, -20, -51
HWB
215, 40%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.