Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66909F
RGB
102, 144, 159
HSL
196, 23%, 51%
HSB
196, 36%, 62%
CMYK
36, 9, 0, 38
LAB
57, -12, -13
LCH
57, 18, 227
OKLCH
0.63, 0.05, 222
XYZ
22, 25, 37
LUV
57, -21, -17
HWB
196, 40%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.