Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6691C3
RGB
102, 145, 195
HSL
212, 44%, 58%
HSB
212, 48%, 76%
CMYK
48, 26, 0, 24
LAB
59, -5, -31
LCH
59, 31, 261
OKLCH
0.65, 0.09, 253
XYZ
25, 27, 55
LUV
59, -21, -47
HWB
212, 40%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.