Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66949B
RGB
102, 148, 155
HSL
188, 21%, 50%
HSB
188, 34%, 61%
CMYK
34, 5, 0, 39
LAB
58, -15, -9
LCH
58, 17, 211
OKLCH
0.64, 0.05, 208
XYZ
22, 26, 35
LUV
58, -22, -11
HWB
188, 40%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.