Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6694DE
RGB
102, 148, 222
HSL
217, 65%, 64%
HSB
217, 54%, 87%
CMYK
54, 33, 0, 13
LAB
60, 0, -43
LCH
60, 43, 270
OKLCH
0.67, 0.12, 260
XYZ
29, 29, 73
LUV
60, -22, -67
HWB
217, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.