Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6699BC
RGB
102, 153, 188
HSL
204, 39%, 57%
HSB
204, 46%, 74%
CMYK
46, 19, 0, 26
LAB
61, -10, -24
LCH
61, 26, 246
OKLCH
0.66, 0.08, 239
XYZ
26, 29, 52
LUV
61, -24, -35
HWB
204, 40%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.