Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
669BB1
RGB
102, 155, 177
HSL
198, 32%, 55%
HSB
198, 42%, 69%
CMYK
42, 12, 0, 31
LAB
61, -14, -17
LCH
61, 22, 231
OKLCH
0.66, 0.06, 226
XYZ
25, 29, 46
LUV
61, -25, -24
HWB
198, 40%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.