Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
669DC6
RGB
102, 157, 198
HSL
206, 46%, 59%
HSB
206, 48%, 78%
CMYK
48, 21, 0, 22
LAB
62, -10, -27
LCH
62, 29, 249
OKLCH
0.67, 0.08, 242
XYZ
28, 31, 58
LUV
62, -25, -40
HWB
206, 40%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.