Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
669FE6
RGB
102, 159, 230
HSL
213, 72%, 65%
HSB
213, 56%, 90%
CMYK
56, 31, 0, 10
LAB
64, -4, -42
LCH
64, 42, 265
OKLCH
0.69, 0.12, 255
XYZ
32, 33, 80
LUV
64, -26, -66
HWB
213, 40%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.