Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66A2DD
RGB
102, 162, 221
HSL
210, 64%, 63%
HSB
210, 54%, 87%
CMYK
54, 27, 0, 13
LAB
64, -7, -37
LCH
64, 37, 259
OKLCH
0.70, 0.11, 249
XYZ
31, 34, 73
LUV
64, -27, -56
HWB
210, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.