Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66A8FF
RGB
102, 168, 255
HSL
214, 100%, 70%
HSB
214, 60%, 100%
CMYK
60, 34, 0, 0
LAB
67, -2, -50
LCH
67, 50, 268
OKLCH
0.73, 0.14, 256
XYZ
38, 38, 100
LUV
67, -28, -80
HWB
214, 40%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.