Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66ADD3
RGB
102, 173, 211
HSL
201, 55%, 61%
HSB
201, 52%, 83%
CMYK
52, 18, 0, 17
LAB
67, -15, -27
LCH
67, 31, 240
OKLCH
0.72, 0.09, 233
XYZ
32, 37, 67
LUV
67, -31, -39
HWB
201, 40%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.