Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66BBDE
RGB
102, 187, 222
HSL
198, 65%, 64%
HSB
198, 54%, 87%
CMYK
54, 16, 0, 13
LAB
72, -19, -26
LCH
72, 32, 233
OKLCH
0.75, 0.10, 227
XYZ
36, 44, 76
LUV
72, -36, -38
HWB
198, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.