Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66BDCB
RGB
102, 189, 203
HSL
188, 49%, 60%
HSB
188, 50%, 80%
CMYK
50, 7, 0, 20
LAB
72, -25, -16
LCH
72, 29, 213
OKLCH
0.75, 0.09, 209
XYZ
34, 44, 63
LUV
72, -38, -20
HWB
188, 40%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.