Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
67006D
RGB
103, 0, 109
HSL
297, 100%, 21%
HSB
297, 100%, 43%
CMYK
6, 100, 0, 57
LAB
23, 49, -34
LCH
23, 60, 325
OKLCH
0.36, 0.17, 325
XYZ
8, 4, 15
LUV
23, 30, -46
HWB
297, 0%, 57%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.