Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
671300
RGB
103, 19, 0
HSL
11, 100%, 20%
HSB
11, 100%, 40%
CMYK
0, 82, 100, 60
LAB
22, 37, 33
LCH
22, 49, 42
OKLCH
0.34, 0.12, 34
XYZ
6, 3, 0
LUV
22, 60, 17
HWB
11, 0%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.