Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
671905
RGB
103, 25, 5
HSL
12, 91%, 21%
HSB
12, 95%, 40%
CMYK
0, 76, 95, 60
LAB
23, 35, 32
LCH
23, 47, 43
OKLCH
0.34, 0.11, 35
XYZ
6, 4, 1
LUV
23, 56, 17
HWB
12, 2%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.