Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
671F04
RGB
103, 31, 4
HSL
16, 93%, 21%
HSB
16, 96%, 40%
CMYK
0, 70, 96, 60
LAB
24, 32, 33
LCH
24, 46, 46
OKLCH
0.35, 0.11, 38
XYZ
6, 4, 1
LUV
24, 53, 19
HWB
16, 2%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.