Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
672D08
RGB
103, 45, 8
HSL
23, 86%, 22%
HSB
23, 92%, 40%
CMYK
0, 56, 92, 60
LAB
26, 25, 34
LCH
26, 42, 54
OKLCH
0.37, 0.10, 48
XYZ
7, 5, 1
LUV
26, 44, 22
HWB
23, 3%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.