Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
673132
RGB
103, 49, 50
HSL
359, 36%, 30%
HSB
359, 52%, 40%
CMYK
0, 52, 51, 60
LAB
28, 25, 11
LCH
28, 27, 24
OKLCH
0.39, 0.08, 20
XYZ
7, 5, 4
LUV
28, 36, 7
HWB
359, 19%, 60%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.