Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6731E2
RGB
103, 49, 226
HSL
258, 75%, 54%
HSB
258, 78%, 89%
CMYK
54, 78, 0, 11
LAB
38, 55, -82
LCH
38, 99, 304
OKLCH
0.50, 0.24, 288
XYZ
20, 11, 73
LUV
38, 4, -112
HWB
258, 19%, 11%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.