Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
673D6E
RGB
103, 61, 110
HSL
291, 29%, 34%
HSB
291, 45%, 43%
CMYK
6, 45, 0, 57
LAB
32, 25, -21
LCH
32, 33, 321
OKLCH
0.43, 0.09, 322
XYZ
10, 7, 16
LUV
32, 18, -31
HWB
291, 24%, 57%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.