Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
674A76
RGB
103, 74, 118
HSL
280, 23%, 38%
HSB
280, 37%, 46%
CMYK
13, 37, 0, 54
LAB
36, 19, -20
LCH
36, 28, 313
OKLCH
0.46, 0.08, 314
XYZ
11, 9, 18
LUV
36, 12, -30
HWB
280, 29%, 54%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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