Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
674A78
RGB
103, 74, 120
HSL
278, 24%, 38%
HSB
278, 38%, 47%
CMYK
14, 38, 0, 53
LAB
36, 20, -22
LCH
36, 29, 312
OKLCH
0.46, 0.08, 312
XYZ
11, 9, 19
LUV
36, 12, -32
HWB
278, 29%, 53%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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