Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
674FAC
RGB
103, 79, 172
HSL
255, 37%, 49%
HSB
255, 54%, 67%
CMYK
40, 54, 0, 33
LAB
40, 27, -47
LCH
40, 55, 300
OKLCH
0.50, 0.14, 292
XYZ
16, 11, 40
LUV
40, 4, -70
HWB
255, 31%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.