Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
676AA7
RGB
103, 106, 167
HSL
237, 27%, 53%
HSB
237, 38%, 65%
CMYK
38, 37, 0, 35
LAB
47, 11, -34
LCH
47, 35, 288
OKLCH
0.55, 0.09, 281
XYZ
18, 16, 39
LUV
47, -5, -50
HWB
237, 40%, 35%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.